We are always searching the globe for the latest and greatest promotional products and merchandise trends Withers & Co. brings our clients new ideas, trend insights, and examples of how other companies use promotional products, branded merchandise, and apparel to build brand loyalty with their audiences. Your merchandise and apparel are tangible extensions of your company’s brand; something they can not only hear, or read but can touch and enjoy, so it needs to be right.
Our blog is written to be a source for creative and economical ideas in designing branded merch for companies in New Zealand, providing our observations and building inspiration for future projects. Find something that resonates with you and Withers & Co can apply that concept to your merchandise and apparel here in New Zealand.
By Withers & Co | Branded Merchandise Specialists | New Zealand & Australia Australia has one of the busiest trade show and conference calendars in the region, with hundreds of events running every year across construction, technology, health, education, agriculture, food and hospitality, and dozens of other industries. Whether you
By Withers & Co | Branded Merchandise Specialists | New Zealand & Australia Corporate gifting in New Zealand has changed. The days of grabbing a generic branded pen or a mouse pad and calling it a gift are well and truly over. Kiwi businesses and the clients receiving these gifts
Every year I make a point of walking the aisles in Hong Kong and Guangzhou, because the consumer trends that show up there land in promotional merchandise about twelve months later. After two decades sourcing for brands across New Zealand and Australia, you learn to spot which ones have legs
By Withers & Co | Branded Merchandise Specialists | New Zealand & Australia Not every gift needs a logo stamped across the front to do its job. Sometimes the most effective branded merchandise is the kind that does not look like branded merchandise at all. That is exactly the gap
By Withers & Co | Branded Merchandise Specialists | New Zealand & Australia Let’s be honest. We’ve all been handed a branded pen at a trade show, shoved it in a bag, and never seen it again. Or received a stress ball shaped like a company logo that ended up
By Withers & Co | Branded Merchandise Specialists | New Zealand & Australia Adelaide is having a moment. The city’s business events calendar has exploded, with the Adelaide Convention Centre alone hosting 125 business events in the past year, including 78 major national and international conferences, bringing over 62,000 visitors
The 2026 FIFA World Cup kicks off on June 11, and this year’s tournament isn’t just making headlines for the football it’s rewriting the playbook for branded merchandise and collaborative apparel. With 48 nations competing for the first time in the tournament’s history, brands have seized the moment to produce
It’s easier to stay ahead of the curve when you understand the why behind the trends. It allows us to see around corners to help Withers & Co. clients prepare for what’s coming next. Like most of you, Janelle & I are starting to defrost from the winter and turning over our
One of the most well-known and go-to gifts when it comes to branded merch is the timeless pen. It’s practical, affordable, and easy to brand. I mean, hey, I definitely have a few fave pens of my own. But as so many end up in the “tombstone of pens” at
