We are always searching the globe for the latest and greatest promotional products and merchandise trends Withers & Co. brings our clients new ideas, trend insights, and examples of how other companies use promotional products, branded merchandise, and apparel to build brand loyalty with their audiences. Your merchandise and apparel are tangible extensions of your company’s brand; something they can not only hear, or read but can touch and enjoy, so it needs to be right. 

Our blog is written to be a source for creative and economical ideas in designing branded merch for companies in New Zealand, providing our observations and building inspiration for future projects. Find something that resonates with you and Withers & Co can apply that concept to your merchandise and apparel here in New Zealand.

custom umbrellas

Questioning Custom Umbrella Orders That Vanish After One Event

Rethinking Umbrellas That Disappear Overnight Winter events almost guarantee two things: wet weather and a sea of branded umbrellas. They look great lined up at registration, they get snapped up on the way out the door, then by the next morning they have either vanished or feel a bit embarrassing

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Do onboarding kits actually improve employee retention?

Yes, but only when the kit is timed to arrive before or on the first day and feels prepared for that specific person rather than pulled from a generic supply cupboard. Research on onboarding consistently shows that a strong first experience is one of the clearest levers a business has

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Client gift ideas NZ: 25 picks that actually impress

Too many client gift ideas in NZ follow the same pattern: a week on the desk, then quietly into a drawer, a charity bin, or the recycling. That’s not a budget problem. It’s a thinking problem. When businesses default to whatever’s fastest to order, they end up with generic items

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How to build a brand merchandise strategy for NZ businesses

Every year, many NZ businesses order branded caps before a golf day, tote bags before an expo, and a box of pens before Christmas. Each order is fine on its own. String them together, though, and you’ll notice something missing: there’s no connective tissue, no logic running between them, no

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Best Branded Gifts for NZ Clients: 15 Ideas That Work

Most branded gifts spend their life at the back of a desk drawer. Promotional pens tend to vanish within days. The stress ball sits untouched. The mug joins six others in the office kitchen, your logo barely visible under the handle. That’s the uncomfortable reality of client gifting done without

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Best Branded Giveaways for Social Sports Events in NZ

If you’re wondering what are the best branded giveaways for social sports events in NZ, the answer starts with one simple principle: choose items people actually use on the day. You know the giveaway that ends up abandoned by the 9th hole. The sunglasses someone wore for twenty minutes before

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Sustainable promotional products in NZ: a practical guide

What are the most sustainable promotional product options in New Zealand? It’s a question more businesses are asking, and for good reason. The market is flooded with vague “eco-friendly” labels that dissolve under even basic scrutiny. A tote bag described as “natural” might contain polymer binders. A pen marketed as

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Custom vs generic merch: what actually delivers ROI?

Choosing between custom vs generic merch is one of the most common decisions NZ marketing teams face, and one of the most frequently made on gut feel rather than actual numbers. You need merch for an upcoming event. The deadline is six weeks out, the brief is vague, and you’re

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