We are always searching the globe for the latest and greatest promotional products and merchandise trends Withers & Co. brings our clients new ideas, trend insights, and examples of how other companies use promotional products, branded merchandise, and apparel to build brand loyalty with their audiences. Your merchandise and apparel are tangible extensions of your company’s brand; something they can not only hear, or read but can touch and enjoy, so it needs to be right.
Our blog is written to be a source for creative and economical ideas in designing branded merch for companies in New Zealand, providing our observations and building inspiration for future projects. Find something that resonates with you and Withers & Co can apply that concept to your merchandise and apparel here in New Zealand.
Rethinking Swag Before Conference Season Hits Conference swag should not feel like a box-ticking exercise with a freight invoice attached. That is the brief. If your merch is chosen on autopilot, delegates can tell. They have seen the same rushed pen, the same flimsy tote and the same forgettable filler
Why Metal Pins Solve Headaches in Complex Brand Kits A brand kit can start as a tidy little idea and end up looking like three separate people packed it in the dark. Different suppliers, shifting headcounts, split deliveries, competing sub-brands, one very firm event date. That is the brief. This
Turning Weather Into a Moving Storyboard A good umbrella does not just keep people dry. It moves through crowds, train platforms, school gates and sports sidelines with your brand on full display. That is the brief. The smarter play is to stop treating a custom umbrella like a backup product
Turn Everyday Swag Into Daily Brand Moments If your swag kit gets opened once and forgotten by Friday, it was never really a kit. It was postage. That is the brief. Build custom swag people actually fold into daily life, not a box of branded odds and ends that does
Why Umbrella Retention Matters More Than Impressions Anyone can hand out an umbrella. The harder trick is making it the one people keep by the door and reach for without thinking. That is the brief. A branded umbrella only earns impressions if it survives the first proper downpour and feels
Windproof on a spec sheet is easy. Windproof on a Wellington footpath is another matter entirely. That is the brief with branded umbrellas. They do not just need to look good in a mock-up. They need to survive the ugly day, the sideways rain, the rushed train dash, and the
Turn Company Swag Into a Brand People Actually Want Company swag can be a brilliant brand asset or a very expensive cupboard problem. You know the type: a graveyard of flimsy pens, odd leftover tees and giveaway bits no one asked for. The better version is smaller, sharper and far
Turn Seasonal Festivals Into Brand Superfans Seasonal festivals give brands a rare gift. People show up in a good mood, ready to dress up, take photos and say yes to the experience. That means merch has a job far bigger than filling a swag bag. Done well, it becomes part
The best way to build company culture for a remote or hybrid team is to send a well curated, well branded kit that arrives on the new hire’s doorstep instead of waiting for them at a desk they may rarely sit at. For teams spread across cities or working from
