The best way to build company culture for a remote or hybrid team is to send a well curated, well branded kit that arrives on the new hire’s doorstep instead of waiting for them at a desk they may rarely sit at. For teams spread across cities or working from

The freebie era of promotional merchandise is ending. For years the promo model was simple: get your logo on the cheapest possible item and hand out as many as you can. That model is now working against brands rather than for them. A 2019 Global Ad Impressions Study found branded

Three metrics answer most of what finance wants to know about merch spend: cost-per-impression, retention rate, and cost-per-engagement. Cost-per-impression tells you what each brand exposure costs over the item’s lifetime. Retention rate tells you whether that lifetime is realistic or wishful thinking. Cost-per-engagement tells you what happened at the event

Turn Daily Coffee Rituals Into Brand Moments A good coffee cup pulls its weight before anyone says a word. It is in hands at 7 am, parked beside laptops by 9, and riding shotgun on the drive home. That is prime brand real estate if you get it right. At

Make Your Event Spend Work Harder All Year Most pull-up banners get rolled out in a panic. Event season arrives, someone finds the banner tube under a desk, and suddenly the artwork looks dated, the colours feel off, or the message belongs to a campaign that wrapped months ago. That

Turn Conference Giveaways Into Brand-Building Moments Most conference merch is forgotten before the cab gets to the airport. The better stuff gets packed, used on Monday, and quietly keeps doing the brand work. That is the brief. At Withers & Co, we help clients across New Zealand and Australia move

Inside Custom Subscription Boxes as Always-On Brand Merch Channels The best merch does not wait for campaign season. It turns up, gets used, and quietly keeps your brand in the room. That is exactly why custom subscription boxes work so well. At Withers & Co, we see these programs turn

Why your employee gift budget matters more than you think At Withers & Co, we see your gift budget as part of your culture budget. It sits right alongside salaries, benefits, and office environment as a tangible way to show people what it feels like to work in your business.

Why Christmas Gifting Deserves More Thought Christmas gifting often gets squeezed in between final invoices, client drinks, and the office shutdown checklist. That rush usually ends in a last‑minute order of whatever is available, a chunky logo on the front, and a collective shrug from the people receiving it. That