Metalcraft Roofing wanted merch their team would genuinely wear, not something that ends up in a drawer. We delivered a run of Custom Bush Shirts, built for the outdoor, tradie market this brand actually sells into. We can do these on a min order of only 10pcs!

The brief

Bush shirts are a New Zealand icon among hunters, fishermen and outdoor tradies, which made them the right fit for Metalcraft’s crew. Rather than another branded hoodie, we built the shirt in Metalcraft’s own colours, in a heavyweight double lined fleece with yellow twill detailing, a quarter zip, chest pocket and toggled hood.

The result

Because the shirt is genuinely functional and recognisably Kiwi, it does not read as corporate merch. The team wears it on the job and on weekends, which means the brand keeps showing up long after the shift ends. Running it at just 10 pieces also meant Metalcraft could outfit a small team properly without committing to a big volume order.

Why this works for trade and outdoor brands

A garment people already respect gets more wear than one they merely accept. Bush shirts carry that credibility before a logo even goes on, so the branding feels earned rather than added. For businesses selling into the trade, construction or outdoor space, that is what turns a giveaway into something staff actually reach for.