What the 2026 FIFA World Cup Collabs Tell Us About the Future of Branded Merch

The 2026 FIFA World Cup kicks off on June 11, and this year’s tournament isn’t just making headlines for the football it’s rewriting the playbook for branded merchandise and collaborative apparel. With 48 nations competing for the first time in the tournament’s history, brands have seized the moment to produce some of the most culturally […]
Old Money Sportswear and Active Polos Are Growing in Merch

It’s easier to stay ahead of the curve when you understand the why behind the trends. It allows us to see around corners to help Withers & Co. clients prepare for what’s coming next. Like most of you, Janelle & I are starting to defrost from the winter and turning over our wardrobes from the cozy sweaters […]
Creative Alternatives to Pens for Your NZ Brand Gifts

One of the most well-known and go-to gifts when it comes to branded merch is the timeless pen. It’s practical, affordable, and easy to brand. I mean, hey, I definitely have a few fave pens of my own. But as so many end up in the “tombstone of pens” at the bottom of a drawer, […]
Find Freedom in Planning Ahead for The Holidays

Although I’m in a hoodie as I type this, my mind is already on the barbecues, parades, and outdoor strolls soon to come. December is a few months away, but when you start your branded gift planning now, you have all the freedom. With more time, your purchase can be easier on your budget and […]
Source Bobbleheads for New Zealand Sports Teams

Five hours before the first pitch their are queues around the block at Yankee Stadium for the Superman-themed Aaron Judge bobblehead with 18,000 up for grabs. The first Bobblehead night was at Candlestick Park, the Giants produced 20,000 Willie Mays Bobbleheads in May 1999 but the craze really caught fire in the early 2000’sAt first, […]
Custom Sublimated Sportswear is a Game Changer in New Zealand for Our Teams and Brands

How is it that a shirt can make you feel something just because of what’s on it? As the athletes we are here at Withers & Co, this is something near and dear to us.Ever wondered why some of our favorite sports uniforms stick out to us? Aside from the fact that you want them […]
Tiny Treasures, Big Statements: The Allure of Shoe Charms

You know those little customizable charms that pop into the holes of everyone’s favorite comfy shoes? We’re talking about shoe charms, and they’re not just a fun fashion statement – they’re a surprisingly powerful tool for branding and promotional merchandise. We, along with our family and friends, love to wear them! From our favorite singers […]
All the Necessities in Winter Merch

As the temperature starts to drop and we think about staying top of mind with customers, consider a timely corporate gift that is useful but also leaves your brand at the tips of their fingers. We’ve put together the top categories of swag in this winter gift guide to give you some ideas for all […]
Hottest Branded Merch Categories For 2025

As the seasons change, it presents an opportunity to find economically sourced merch for your business. We put together some of the top products for the season for you to keep in mind when searching for promotional gifts for your clients. Meeting Merch Matters Think about those things you use daily – notebooks, pens, and […]
The Rise of Plush Toys in Branded Merch

Picture this: a trending Disney kids movie releases and now the shelves are filled with branded merch. It’s not just any merch though – it’s those same beloved characters from the movie that have been turned into huggable plushies. Disney has a long-standing tradition of this marketing tactic! The magic of bringing a film’s essence […]